HP

Overview

HP partnered with YAS Marketing to engage urban professional and student audiences during the back-to-school period, strategically aligned with peak downtown activity during the Toronto International Film Festival timeframe.

The campaign integrated 11 days of high-impact mobile digital visibility with 4 days of targeted on-the-ground engagement, focusing on Toronto's leading universities and key downtown corridors with dense student presence during peak movement periods.

Results: 9,000,000 impressions · 11 days visibility · 847 giveaways · 45–48 second dwell time